What is the KIKO Milano blush range?
KIKO Milano has a range of blushes, such as the KIKO Milano unlimited blush which is a long-lasting powder blush that has a 12 hour hold, with a silky ultra-pigmented texture and has a matte radiant finish. The price range is around £12.99. The KIKO Milano smart colour blush, which is a vibrant powder blush that has a satin and matte finish with a price range of around £7.99. The KIKO Velvet touch creamy stick blush that is a creamy radiant finish blush stick infused with African walnut oil and Pistachio extract around £13.
What are the criticisms and controversies of the KIKO Milano blushes?
One of the criticisms that KIKO Milano faced were customer complaints and public controversies regarding business practices, formulation transparency and product performance. One of the them being the alleged discriminatory casting controversy in 2020, where KIKO Milano faced public backlash regarding a email campaign sent by a modelling agency on the brands behalf regarding specified preferences for "no ethnic models", though KIKO Milano deny the claims after an internal review they had been found categorically racist requesting only Mediterranean and universal beauty types rather than discriminatory exclusions.
In terms of product services and complaints, they were discussions about the brands shade range inclusivity, as the brand has been subject to scrutiny regarding complexion products, such as foundations and concealers. They have faced criticisms from beauty reviewers for the limited shade ranges that neglect the most fair shades and the darkest shades, alongside heavy reliance on warm undertones. In terms of blushes, the formula has a few discrepancies as some of the specific shades of the velvet touch creamy stick blush have been criticized because their products often appears "warm up" the shade or make the product appear muddy/brown on cooler skin tones rather than matching the advertised mauve or pink shades.
How does A star cosmetics work to overcome these issues found in KIKO Milano blushes in the Star cream blush?
The first way that a star cosmetics pledges to overcome these issues is by ensuring that our email campaigns are professional, but personal. The aim of A Star cosmetics is to promote inclusivity when introducing product ranges, looking for alternatives for our audiences instead of releasing products that don't help others. When criticisms or controversies arise, A Star cosmetics has made efforts to listen to our audiences and look for things that they do like and don't, ensuring that their input is included. We do this by asking for reviews and feedback after purchases, going to influencers and asking what they like about it and don't, as well as communicating with customers through email campaigns asking if they would like to fill in questionnaires or trial in samples of new product launches.
With our newest product, the Star cream blush. We value transparency with our ingredients, so customer satisfaction and expectation is always met. If we notice that the standard of the product drops, we will go straight to the manufacturer and raise this. If we do struggle to resolve this, we will never sell products that we do not believe meets our GOLD standard and we will never advertise it as being that product, when it is not.
Purchase our Star cream blush, available in 8 shades, use STAR WITH US for 10% off on https://astarcosmetics.shop/collections/blush-cosmetics/products/star-cream-blush-for-radiant-glow-easy-application-all-day-wear